Sunday, May 24, 2020

Gods and Generals Essay examples - 901 Words

Gods and Generals The American Civil War was a military conflict between the United States of America (the Union), and 11 secessionist Southern states, organized as the Confederate States of America (the Confederacy). It was the culmination of four decades of intense sectional conflict and it reflected deep-seated economic, social, and political differences between the North and the South. Many books have been written on this â€Å"first modern war† describing how over 620,000 men were killed. Jeff Shaara goes deeper and explores the personal conflicts of four historical figures, two from the South and two from North: General Lee, General Jackson, Colonel Chamberlain, and Hancock. Robert E. Lee’s story began with a dilemma; he had to†¦show more content†¦135) This describes Major Jackson’s general attitude towards war and towards God. Jackson is extremely pious and does all he can to please God and to follow His path. Newspaper coverage of his battles quickly publicized him and the title Hero was given to Jackson. Throughout the war, Jackson shows dedication, going beyond his orders and chasing away his enemies. He also shows an immense concern for his troops, he â€Å"had seen the bare feet, the bloody impressions, and he felt a deep pain, a sadness.† (Pg. 289) His men were shabby compared to the forces of Hancock and Chamberlain. Winfield Scott Hancock, named after General Winfield Scott, has the talent of making himself â€Å"indispensable in any assignment he is given...† (Pg. 5) Due to this talent, he is the best suited to take the role of Quartermaster. After various locations, he is transferred to California, where his story begins. Like Lee, he feels he belongs on the battlefield, and not in an office. Hancock visits General McClellan and is told, â€Å"We need leaders, Mr. Hancock. I believe that includes you.† (Pg. 160) And so, his duty is now assigned. One of the many patriots, Joshua Chamberlain enlisted in the Union Army to defend his country. It is ironic because â€Å"he had never enjoyed shooting anything...† (Pg. 36) and yet he is willing to kill in pride for his country. A teacher Bowdoin, he receives high recommendations to the army, and Governor Washburn offersShow MoreRelated gods and generals Essay757 Words   |  4 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Gods and Generals, 2003, Colonel Joshua Chamberlain (JEFF DANIELS), Confederate Generals Robert E. Lee (ROBERT DUVALL), Thomas quot;Stonewallquot; Jackson (STEPHEN LANG), Maj. Gen. Joseph Hooker (MAC BUTLER), and Capt. Alexander ‘Sandie’ Pendleton (JEREMY LONDON). The movie Gods and Generals is a portrayal of the actions that were illustrated very eloquently and captivatingly in the book Gods and Generals, written by Jeff Shaara. The movie even though was less thanRead MoreEssay on General Revelations of God1007 Words   |  5 Pageswe have the ability to reach God. The witness of Scripture and leading theologians attest that individuals have a limited knowledge of God through general revelation in the natural world. General revelation can provide valid knowledge that there is a God, which aids in the acceptance of special revelation. General revelation is an individuals ability to gain knowledge of God through his presence in the world. The knowledge we are able to gain through general revelation is limited. It doesntRead More Killer Angels The Human Factor Essay976 Words   |  4 Pageshuman element of battle that creates a very unpredictable outcome. Factors of humanity, such as friendships, sense of character, conflicts and brotherhood, play an important part in making the war. The friendship between Confederate General Lewis Armistead and Union General Winfield Scott Hancock has an effect on their fighting. Garnettamp;#8217;s sense of honor effects his psychological outlook on the battle and how he is to fight. The Chamberlains are two brothers in the Twentieth Maine of the UnionRead MoreDifferences Between Gods And Generals And Gettysburg1436 Words   |  6 Pages There are a lot of differences between Gods and Generals and Gettysburg even though these movies are to coincide with each other. Each film was funded by Ted Turner and though Gods and Generals was produced after Gettysburg the film is meant to be watched before Gettysburg as to follow in Chronological order. These films slowly start to be less funded as Ted Turner ran out of money to produce them, there was supposed to be a third film in the set but unfortunately he ran out of money before beingRead MoreGeneral, And God s Responsibility For His Pain Essay2460 Words   |  10 Pagescomforters as he dared to say things about God that shocked them and perhaps make us pause as well. Although the friends will get their full-fledged turn in our next chapter, here we will begin to hear them â€Å"speak† because their claims were part of the backdrop for Job’s outraged responses. As we will see, he dismissed them quite soon and focused on other issues related to his suffering, not least how to understand the prospect of his own sin, wickedness in general, and God’s responsibility for his painRead MoreA Brief Note On The Name Of God, The Most Merciful. Honourable. Secretary General Assembly Vulk Jeremic1224 Words   |  5 PagesIn the name of God, The Most Merciful. Honourable UN Secretary General Assembly Vulk Jeremic Honourable UN envoy for Global Tokum on Immigration and developemment Mr. Peter Sutherland, Respected elders and my dear brothers and sisters; today, it is an honour for me to be speaking here with such honourable people. It is an honour for me that today I am carrying a bottle of tears from many immigrant people that have suffered many injustices. I don’t know where to begin my speech. I don’t know whatRead MoreEssay about Knowing God1371 Words   |  6 PagesRunning head: KNOWING GOD Knowing God Module 2 Essay Sheila D. White Grand Canyon University HTH 505 April 18, 2013 Knowing God: The Doctrine Of Revelation Theology is the instruction concerning God or the deliberation of God.(Grenz, 2000, p.2) It endeavors to disclose the identity of God, the habitation of God, and the character, origin, position and importance of God. Humans commonly acquire information in three ways: through their senses, through their logic/reasoning, and throughRead MoreRevelations And Its Impact On Our Faith And Understanding Of God969 Words   |  4 Pages Reflecting on humanity in focus of general and specific revelation is eye opening to a believer walking closely with Christ. Revelations are the way God communicates with his people, not receiving that communication frequently can quench a relationship of any makeup. Reflecting on the lecture last week, revelations are a key part of theology. Enrolling in Christian Theology at the graduate level, is stretching my belief system at the core. When allowing the mind to approach theology with no predeterminedRead MoreTransformed World View Essay1581 Words   |  7 Pagesand 6 on page 152. Study Questions for Curtis, Chapter 8, Page 152 1. Consider the farmer in Isa. 28:23-29, whose God-given knowledge of farming techniques comes through general revelation. Have you ever experienced anything similar? Have you ever learned how to do something through tradition, observation, experimentation, but believe the lessons come ultimately from God? (INSERT ANSWER HERE) 6. A friend tells you that she is struggling because her sociology (or psychology, or physics)Read MoreThe Killer Angels By Michael Shaara Essay1255 Words   |  6 Pagesto why they had lost their faith in God. Some will face challenges that will change their views of religion and some to question if what they believe is correct or what their friend is correct. In the beginning of the novel Shaara uses a simile of the general of the union Robert E. Lee to be seen as someone important in the grace of God.They hushed when he passes like an angel of God,(63) here general Lee is being presented to be a guardian sent by God to protect and guide the Union army

Thursday, May 14, 2020

Electronic Music And Its Effect On Society - 1595 Words

When it comes to electronic music the general assumption is that it is mindless noise that can be created by anyone with a music program and a laptop. The reality is that the process of creating electronic music is very complicated and tedious. It is also likely that the same people that say they dislike electronic music or that it isn’t real music enjoy listening to it without their knowledge of it. Electronic music is not only found almost everywhere but creating it can be compared to writing a symphony which is a long and involved process that cannot be done by everyone. Grandparents will say it sounds like Robots having sex, parents will say it doesn’t use any real instruments, and my peers will say that it’s a niche market and†¦show more content†¦Think of it like this, if I’m using a digital drum machine the buttons I’m pressing aren’t going to sound like an actual drum set. MIDI is what converts the pressing of those buttons i nto the sounds you hear that replicate an actual drum set. Britannica states the process as the following â€Å"MIDI comprises a set of defined instructions, or MIDI messages, telling a compatible instrument which notes to play, how hard to strike them, with what effects (such as vibrato or sustain), and at what tempo and relative volume. A central MIDI controller, such as a keyboard, can be used to convey musical instructions to one or more MIDI instruments—for instance, an electronic drum machine or a second keyboard.† (Britannica). The complexity of this is incomprehensible because MIDI is a digital entity so having a basic understanding of it is essential in digital music production. Because MIDI converts sound the playback may not be exactly what the artist wanted. The timing or pitch or every other level of the note could be way off from what they were hoping for which then makes the artist must compensate for these changes when they play the note in the first pl ace. Understanding how to work with MIDI is so essential in electronic music production that numerous colleges and universities around the world teach courses on it. These schools range from music specific, community colleges, and even ivy league schools (Berkley) all have programs designed to teach musicians how to useShow MoreRelatedOn Raves and Club Drugs1058 Words   |  4 Pagescounting the days back with full of excitement like little kids around Christmas and the day had come. When we got off the road the beat of the music in the background just hit our ears. As we approached to the scene the music got louder with our excitement as well and we finally got there. Hundreds of our friends were already jumping around to our special music in the hangar with the hugest smile in their face. I could feel the love in the air in the shadow of the laser lights. We were so happy thatRead MoreMusic And Electronics Aid One Another1389 Words   |  6 PagesMusic and electronics aid one an other. In one way a person can capture music they love through technology and electronic companies flourish due to the sale and popularity of these electronic devices. If a person wants to hear music they will turn on a stereo or TV, choose a CD or DVD to play, or listen to a songs downloaded in ITunes. All of these devices use electronics to record, play, and change the way music is heard. A look through history will show how far society has come in music alone. TheRead MoreDiscuss the Impact of Digital Technology on the Production and Distribution of Music.1547 Words   |  7 Pagescenturies past, music has seen leaps and bounds in the enhancement of theory, instruments, and recording arts. The first major leap was the invention of the piano in 1709 by Bartolomeo Cristofori. From that first major step came the introduction of electronic instruments short after the harnessing of electricity which came in the early 19th century. Soon after that came recording and then on to synthes izers and eventually digital recording. As computers were introduced to society, computer music was alsoRead MoreSynthesizer in Popular Culture Music 1380 Words   |  5 Pagesa part of abundance in popular music by continuously emerging songs with the use of technological devices. With the experimental use of electronic music instrument, it sparked a new development for artists to blend in synthesizer sound into their compositions and left a mark in the music industry (Pinch and Bijsterveld, 2003, pp. 536 - 537). Synthesizer played a crucial role in popular music through the impact of the mechanical instrument to deliver a new electronic sound to inspire bands like KraftwerkRead MoreEssay on Edm Influence826 Words   |  4 PagesIn the last decade Electronic Dance Music, or EDM, has made a complete 180 in the United States. It has shifted from a genre that was mostly underground with few listeners into popular music. Not only has it begun to top billboards, but it has influenced artists of many other genres to â€Å"hop on the bandwagon† and begin using it in their songs as well. From commercials to theme songs of popular television programs, the influx of EDM can be seen throughout American society. One of the biggest changesRead MoreSubstance Abuse in Electronic Dance Music Culture: Minimizing the Effects800 Words   |  4 PagesSubstance Abuse in Electronic Dance Music Culture: Minimizing the Effects EDM (electronic dance music) has proven to be a very powerful movement and important part of modern culture. Tons of enthusiastic fans come from all over the world to experience popular EDM rave events in the big cities such as Ultra Music Festival and Electric Zoo. At these type of events fans can expect high quality electronic music, light effects, and recreational drugs. Along seeing the casual use of drugs, it is alsoRead MoreEssay about The Effect of Electronics on Communication768 Words   |  4 PagesThe Effect of Electronics on Communication Electronics has played a major part in communication and the developments of it. The first ways of communication not by just talking were the uses of cans and a piece of string. This worked by the vibrations of the voice vibrating down the string and into the other person’s can. The next major development was the invention of telephones. The first telephones were large and ugly with large numbers and were difficult to hearRead MoreMusic Publishing : An Integral Part Of Their Professional Lives Essay1659 Words   |  7 Pagessongwriters and composers, music publishing has been an integral part of their professional lives, and quite possibly one of their most valuable and lucrative income streams. At its core, music publishing can be defined as the promotion, sale and administration of music catalogs and copyrights. (Strasser, 2010 p.18) However, historically - in the late nineteenth century, before musical recordings existed, publishing was based around the distribution and sales of printed sheet music for people to performRead MoreThe Effects Of Music On Music Throughout History1587 Words   |  7 PagesTechnology: The Effects on Music throughout History Music and technology aid one another. In a way a person can capture music they love through technology and then the electronic companies flourish due to the sale and popularity of these electronic devices. If a person wants to listen to music they can turn on a stereo or TV, choose a CD or DVD to play, or listen to a songs downloaded in ITunes. All of these devices are proof to show how technology is used to record, play, and change the way music is heardRead MoreTaking a Look at the Electric Daisy Carnimal1301 Words   |  5 Pagestoday’s music festivals has altered the way the youth culture defines itself as it is constantly expanding to immerse people in a more interactive way to give individuals an unforgettable musical experience that connects the festival goer to the artist and how much the influence of music can impact people. The Electric Daisy Carnival is one of North America’s largest dance music festivals and it is noteworthy to understand how it culturally became popular with the influence of electronic music and how

Wednesday, May 6, 2020

Analysis Of The Movie Devil - 2279 Words

Devil As the movie begins e begin to hear the horrifying and suspenseful music playing in the background. We see a dark and dreary city as we are lead to a spooky elevator shaft and out to a shiny floor where we see a janitor waxing the floors. While all this is happening the narrator, Ramirez is telling us about a frightening story that his mother used to tell him when he was a child. She told him that the devil would come to the Earth disguised as a human and seeks out individuals that have sinned, wanting to take them back to hell. He would gather the individuals and trap them while he hid amongst them pretending to be one of them. In all of his mother’s stories it would always start and end the same way. Someone would commit suicide, which invites the devil to enter onto earth and in the end all those that were trapped would die and then last person he kills would die in front of their loved one to make cynics of them all. As he is telling his story it come to a halt when we hea r a loud crash onto a van, bending it like it was being smashed in a junk yard. Detective Bowden is assigned to the tragic accident that we witnessed early that we find out was a man falling onto the van. Soon his investigation leads him to a sparkling glass building that looks to be 100 stories tall. We enter into this extravagant building with stark white floors, baby smooth leather couches and magnificent are work on the walls. While all of this is going on a front desk security guard, aShow MoreRelatedMovie Analysis : The Devil Wears 2027 Words   |  9 PagesZsa Zsa Cabigas The Devil Wears Prada Movie Analysis-Citation Correction LDSP 310 11/25/14 I. Introduction This film analysis paper will be focusing on the movie, The Devil Wears Prada which is centered on a young woman named Andy who works for a fashion magazine company known as ‘Runway.’ The film focuses on Andy’s work for the fashion magazine as well as the influence of the fashion industry on her. Her boss, Miranda Priestly, not only influences Andy and her other subordinate to listen to herRead MoreThe Devil Came On Horseback Movie Analysis1936 Words   |  8 Pagesreligion, sexuality, etc., leads many to conclude those who stand by are just as guilty as those who commit the act. Unfortunately, countless horrendous acts are kept silent from the global eye, as the film The Devil Came on Horseback intends to show us. Anne Sundeburg’s 2007 documentary, The Devil Came on Horseback, creatively uses persuasion techniques, which include: the credibility of Marine Brian Steidle, his carefully chosen photographs, heart-breaking interviews with survivors, and stati stics onRead MoreAnalysis Of The Movie The Devil Wears Prada 1660 Words   |  7 PagesThesis: For the ability to join this 30% of those lucky people, I would fulfill my dream job of working in fashion public relations. Introduction The movie â€Å"The Devil Wears Prada†, introduced me to the life I am destined to be apart of. It is a very popular story that many females from 8 years old to way over 50 have immersed their hopes and dreams for the chance to be part of such a world in which the main character resides. The main character does not possesses the dream role in which theRead MoreMovie Analysis : The Devil Wears Prada 1223 Words   |  5 PagesComedy-drama film, The Devil Wears Prada, is a movie that shows the impact fashion has on the world and the work ethic of many people. This film contains many different film aesthetics that work to create significant meaning. Two of these elements I noticed as I watched this movie were mise en scene and cinematography. I feel that these two worked hand in hand to created a film that showed us meaning throughout the entire movie. The first film aesthetic I would like to talk about is Mise en sceneRead MoreAnalysis Of The Movie The Devil Wear Prada 2049 Words   |  9 PagesThe Devil Wear Prada is a movie about a fashion magazine company, the editor was Miranda Priestly, who is played by Meryl Streep. The star of the movie is Andrea Sachs, played by Anne Hathaway. Andrea sachs decide to look for a job at a Fashion magazine company named Runway. Her goal was to work there for a year and than move on. Andrea was hired and displayed Positive Organizational Behavior through out the movie â€Å"the study and application of positively oriented human resource strengths and psychologicalRead MoreAnalysis Of The Movie The Devil Wears Prada 1934 Words   |  8 PagesThe movie The Devil Wears Prada demonstrates the burden that employees bear in balancing work and life in an organizational environment that seeks to regulate and control their identity across all platforms. The movie is about a fresh college-graduate named Andy Sachs who is passionate about journalism. This is a simple girl who lives with her chef-boyfriend, Nate, and holds writing about important world events, eating good food, and enjoying time with her friends and family as her highest prioritiesRead MoreAnalysis Of The Devil Wears Prada 1294 Words   |  6 PagesDIFFERENCES AND FIT NAME INSTITUON AFFLIATION: DEPARTMENT: DATE The Devil Wears Prada In the Devil Wears Prada a diverse of personality characters are showcased by various employees more so the close workmates of the Chief- editor such as Emily, who has been a junior assistant in the same office and working under Miranda Priestly. The employment of the person to replace Andrea should be strategic and with critical analysis of personality characters so as to fit in the cruel ambiance of MirandaRead MoreAnalysis Of Arthur Miller s The Crucible 961 Words   |  4 Pages Movie paper analysis of The crucible The circumstance brought upon a person can change them greatly. The Crucible edited and rewritten by Arthur Miller, is a movie which takes place in Salem, Massachusetts in 1692. The leading actors are Daniel Day-Lewis as Proctor, Winona Ryder as Abigail, Paul Scofield as Judge Danforth, Joan Allen as Elizabeth, Bruce Davison as Parris, and Rob Campbell as Hale. It was directed by Nicholas Hytner and was Based on the witch hunt which surrounded MassachusettsRead MoreAnalysis the Movies About â€Å"Stardust Memories† and â€Å"the Kid†1096 Words   |  5 PagesPeach Zhou Stuart Thomas GLA_605_01 02,21,2013 Analysis the movies about â€Å"Stardust Memories† and â€Å"The Kid† The preferred reading of Woody Allen’s movie, â€Å"Stardust Memories,† appears to be that there is comedy in the midst of our most dramatic and traumatic relationships. Preferred Reading is a term, which Stuart Hall originally uses in relation to television news and current affairs programs but which is often applied to other kinds of text. Readers of a text are guided towards a preferredRead MoreHorror Movies Are All the same1163 Words   |  5 Pagesprevious movie. Society has paid to be entertained by these gruesome stories that we all truly fear. Before movies, people would purchase books of similar traumatic events to read in their spare time for amusement. It has been said by the Filmmakers IQs horror film lesson (2012), that writers such as Bram Stoker created graphic novels that would grab the audiences attention for years to come. But the horror movie, The House Of The Devil (1896), was noted as being the first ever horror movie. And as

Tuesday, May 5, 2020

Management Communication for Traditional -

Question: Discuss about theManagement Communication for Traditional Marketing Tools. Answer: Introduction In the modern era, the rise of internet technology has provided companies with a more potential platform to carry out marketing and promotion of their products and services. Nowadays, many businesses have replaced their traditional marketing tools with the modern tools of marketing(Vinerean, Cetina, Dumitrescu, Tichindelean, 2013). The key benefit associated with the use of online marketing techniques is that companies can cost-effectively reach the broad audience. The present study is based on Company X which is a small-medium enterprise operating in the Food and beverage industry of Singapore. The business is carrying out its operations from the past 50 years, and at present, it has employed more than 100. This report outlines the existing communication strategy which has been adopted by Company X. Apart from this, challenges and benefits linked to social media marketing are also mentioned in this report. Main body Companys existing communication strategy Company X is operating in the food and beverage industry of Singapore, and at present, the industry is highly competitive. The selected business enterprise is facing intense competition from other market players, and thus, it is no longer easy for Company X to attract new customers and retain the old ones. Now, the company is facing issues regarding increasing sales, profitability and the reason behind this can be termed as its existing communication strategy. It can be expressed that Company X is using traditional tools of marketing communication and these tools have created obstacles in achieving long-term growth. For example, the brand invests heavily on broadcast and print media for carrying out promotion of its products and services. The company believes that the selected tools of marketing communication are useful because these tools support in creating awareness of goods and services among people in the market. However, it can be critically argued that nowadays, broadcast and print media cannot be termed as adequate as they are quite expensive as compared to modern marketing tools(Strauss, 2016). The traditional tools and techniques of marketing are also considered as highly successful and proven. On the other side of this, it can be argued that advertisement on broadcast and print media cannot be regarded as result oriented in the modern era. The rationale behind this is that sometimes ads results in creating confusion among buyers as a distorted version of products reality is displayed in the same(Tuten Solomon, 2014). In addition to this, the flow of information is one way, and the opportunities for generating feedback is also very less in the traditional communication tools. Limited space and time can be considered as other drawbacks associated with the use of traditional form of communication. The challenges of employing social media It can be expressed that replacing traditional tools and employing online marketing tools such as social media is not going to be an easy task for Company X. The rationale behind this is that the company will be required to deal with different types of issues and challenges during the same. The main problem which has been faced by companies during the implementation of social media marketing can be termed as literacy or knowledge(Scott, 2015). The selected business enterprise is making use of traditional marketing techniques form past 30 years, and it will not be easy for the brand to replace the same. To employ social media marketing, adequate skill set and knowledge in the field of digital marketing is a must(Leeflang, Verhoef, Dahlstrm, Freundt, 2014). Thus, Company X will be required to hire competent personnels who are skilled in carrying out digital marketing of products and services. Company X will also face different types of issues regarding maintaining its brand reputation in the marketplace(Ashley Tuten, 2015). The negative comments and reviews of the consumer over social media can adversely affect the overall brand image of the company. Businesses are required to develop effective strategies to deal with negative comments and reviews generated on online platforms. In the modern era, the success of social media marketing is influenced by the uniqueness and overall quality of content. Unique and quality content helps in gathering the attention of people, and it also supports in influencing their buying behaviour(Kumar, Bhaskaran, Mirchandani, Shah, 2013). However, it can be critically argued that for Company X, development of content will not be an easy task as the business will be doing this for the first time in the history of thirty years. Another challenge of employing social media marketing as a replacement for traditional marketing tool is that the company will be required to provide training and development programs(Chang, Yu, Lu, 2015). These programs are essential because they will help staff members of Company X to gain knowledge about the way in which social media marketing can be carried out. The result of this is that overall cost of operations and stress level of staff members will increase to a great extent(Kaur, 2016). Monitoring and management of customer engagement on social media channels are other challenges which Company X will face while replacing the traditional marketing techniques with the new ones. Benefits of social media and other online platform The main and most important benefit which is associated with the use of social media and other online platform is that it provides organizations with access to a large target market. Businesses can even reach international markets and customers by employing social media and other online platforms(Coombs, 2014). The use of mentioned above platforms will help Company X to improve its brand image, customer base along with the volume of sales and profits. However, it can be critically argued that to develop and maintain its online presence, the selected business enterprise will be required to invest additional resources. The benefit of using social media and other related platforms for marketing is that it results in reducing the overall cost of marketing. For example, companies are not required to pay for posting advertisement and information on these channels(Grunig, 2013). Increase in customer engagement is another potential benefit which is associated with the use of social media and online marketing channels(Armstrong, Kotler, Harker, Brennan, 2015). The rationale behind this is that the mentioned above platforms can provide Company X with an opportunity to carry out two-way communication and generate instant feedback. In addition to this, the response of people in the market regarding new products, offer and companys overall performance can be easily evaluated with the use of social media and online channels of marketing(Cornelissen Cornelissen, 2017). On the contrary of this, it can be critically argued that social media do not produce desired outcomes if companies are not maintaining their social presence effectively(Dinner, Van Heerde, Neslin, 2014). Company X may also expose to several risks linked with information leakage, negative feedback, and hacking while carrying out the use of social media as a tool for marketing. However, the use of online platforms will directly reduce the companys dependency on the paid form of advertisements. Feasible online communication strategy A feasible online communication strategy is developed and mentioned below as: Identify business goals The key goal of Company X is to increase the volume of sales, profits and stay competitive in the industry. Apart from this, increasing brand awareness and image is another major goal of the selected business enterprise Setting communication objectives- The purpose of the company will be to replace its traditional communication system with modern and online communication techniques. Furthermore, its objective is to employ social media marketing within the period of next six months. Identify ideal customers The use of social media and online marketing channels will be carried out to communicate with idea customers who will be people in middle and higher income group of society. Apart from this, youngsters and working professionals will also be targeted by the brand. Selection of communication channels Social media and emails are going to be the two important channels which Company X will be using to communicate with ideal customers. It can be expressed that selection of right and efficient channels are essential for long-term growth and success of online communication strategy. Implementing the strategy - The selected business enterprise will emphasize more on developing unique and quality content to communicate with its target customers. Here, a team of digital marketing personnels will be developed, and these individuals will be responsible for managing the online communication strategy of Company X. Measurement and control The process of measurement and control is carried out with the help of different tools and techniques. For example, factors such as sales lead generated, online traffic and level of customer engagement will be taken into consideration by Company X to measure the success of online communication strategy. In case if when there is the gap between existing and desired results, effective measures of control will be taken by the business. Conclusion In the present scenario, social media and other online channels have emerged as the most potential platforms for conducting marketing and promotion of services and products. To sustain in the long run, Company X is required to replace its traditional marketing communication strategy with a new one which focuses on social media and other related channels. It can also be inferred that the company will face some challenges in the implementation of new online communication strategy, but the strategy will offer a wide range of benefits in the long run. References Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015). Marketing: an introduction. Indiana: Pearson Education. Ashley, C., Tuten, T. (2015). Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement. . Psychology Marketing , 15-27. Chang, Y. T., Yu, H., Lu, H. P. (2015). Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research , 777-782. Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding. California: Sage Publications. Cornelissen, J., Cornelissen, J. P. (2017). Corporate communication: A guide to theory and practice. California: Sage. Dinner, I. M., Van Heerde, H. J., Neslin, S. A. (2014). Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising. . Journal of Marketing Research , 527-545. Grunig, J. E. (2013). Excellence in public relations and communication management. Abingdon-on-Thames: Routledge. Kaur, G. (2016). Asian Journal of Multidisciplinary Studies. Social Media Marketing , 14-22. Kumar, V., Bhaskaran, V., Mirchandani, R., Shah, M. (2013). Practice prize winnercreating a measurable social media marketing strategy: increasing the value and ROI of intangibles and tangibles for hokey pokey. . Marketing Science , 194-212. Leeflang, P. S., Verhoef, P. C., Dahlstrm, P., Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal , 1-12. Scott, D. M. (2015). The new rules of marketing and PR: How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. . New Jersey: John Wiley Sons. Strauss, J. (2016). E-marketing. Abingdon-on-Thames: Routledge. Tuten, T. L., Solomon, M. R. (2014). Social media marketing. . California: Sage. Vinerean, S., Cetina, I., Dumitrescu, L., Tichindelean, M. (2013). The effects of social media marketing on online consumer behavior. International Journal of Business and Management , 66.

Sunday, March 8, 2020

Essay about The Leadership

Essay about The Leadership Essay about The Leadership LEEDS METROPOLITAN UNIVERSITY FACULTY OF BUSINESS & LAW COURSEWORK MODULE TITLE: Innovation and Change 2012-13: Semester Two TITLE OF ASSESSMENT: Assignment (First Sit) CENTRES: CRN 7066 On-campus; CRN 13375 eBABM; CRN 15653 Bhopal; CRN 4020 HK MKT5; CRN 3044 HKFT; CRN 7352 HK PT4. COURSES: eBABM; BBHRM;BHBMT;BUSST;BAMKT DEADLINE DATE FOR SUBMISSION BY STUDENTS: 4 pm 14 May 2013. SUBMISSION LOCATION: On-line via Turnitin. ASSESSOR(S): Dr P. Tether (Module Leader) and team tutors Notes for Students: Assessment is one piece of individual coursework. This is a 3500 word assignment (plus or minus 5 per cent excluding Bibliography, cover content and tables). The assignment should be fully supported by appropriate references using the Harvard system. Feedback (individual and generic) will be posted on X-Stream no later than three weeks after submission. Your assignment titles for Semester Two 2012-13 delivery of ‘Innovation and Change’ are: Critically evaluate the claim that governments have a crucial role to play in promoting innovation OR To what extent do you agree with the claim that small to medium sized enterprises (SMEs) are always better at innovating than larger organisations? Where possible and appropriate, use examples and illustrations to illustrate and support your analysis. Your assignment should be fully supported with references drawn from the recommended reading (see below) and other sources. Avoid too descriptive an approach – the emphasis should be on analysis and argument. An assignment based solely on lecture notes/slides is unlikely to be successful. Your assignment will be submitted on line and scanned through Turnitin for plagiarism. Please note the following points: You can attach appendices (not included in word count) Only material up to the word limit will be assessed Your assignment must apply insights from the module and your reading to explore whether or not innovation can be ‘planned for’ LEEDS METROPOLITAN UNIVERSITY FACULTY OF BUSINESS & LAW Assessment Rationale / Marking Scheme / Assessment Criteria MODULE TITLE: Innovation and Change - 2012-13: Semester Two FORM AND TITLE OF ASSESSMENT: Innovation and Change Assignment ASSESSORS: Dr P. Tether (Module Leader) - Assessment Rationale Link Module Objectives / Learning Outcomes and demonstrate how the proposed assessment(s) meet these objectives. The assessment links with the learning outcomes by enabling students to draw together the core issues addressed in the module and to explore what we mean by ‘innovation’ and how it can promoted and embedded in an organisation. The Learning Objectives are: Understand the significance and importance of innovation and change in relation to business enterprises and the nature of the drivers of change Critically appraise theories, tools and techniques appropriate to the management of innovation and change. Manage innovation in changing environments to sustain business development. Evaluate the national and global conditions, barriers and climate for innovation and change. The assessment requires students to address all four outcomes outlined above. Good students will be differentiated through their ability to display knowledge and understanding of key theoretical perspectives on innovation and change and the internal and external factors shaping and influencing innovation. GENERIC FEEDBACK RUBRIC (TO BE POSTED ON TURNITIN) | | FAIL | THIRD |LOWER

Friday, February 21, 2020

Understanding the Impact of the Three Strikes Laws to Offenders and to Essay

Understanding the Impact of the Three Strikes Laws to Offenders and to Law Enforcement - Essay Example Since the court can impose a very high penalty when the offender is convicted for the third time, most offenders would be more careful not commit another offense, especially after the second strike. Over the years, different states across the country have adopted the three strike laws. At present, the following states implement this law Washington, California, Colorado, Connecticut, Indiana, Kansas, Nevada, North Dakota, Arkansas, Georgia, Maryland, Montana, New Jersey, New Mexico, North Carolina, Pennsylvania, South Carolina, Utah, Vermont, Wisconsin, Florida, Tennessee and Virginia (White, 2006). The effects of the three strikes laws and their implementation vary from state to state. Some states require that all three crimes committed should be violent crimes while others apply the three strike laws if the two previous crimes committed by the person is either serious or violent or both (White, 2006). For instance, in the state of California, if a person has been convicted three times, that person may be given the mandatory 25-to-life sentence (Zimring, et. al., 2001). The harsh punishments given to habitual criminals helped cut the crime rates especially in the state of Califo rnia (Reynolds, 2004). Although the enactment of the three strikes laws provides strong deterrent to committing crimes, these laws also have weaknesses and these weaknesses often create problems in the implementation of the laws. According to critics, a large number of repeat offenders actually slip from the law without being charged so they may not be subjected to the three strikes law (White, 2006). Critics of these laws believe that the application of one-size-fits-all sentence to repeat offenders is unfair and unreasonably harsh (Reynolds, 2004).